Optus to Stream Parade, interviews and more online!
https://memoirsofagayguy.blogspot.com/2012/02/optus-to-stream-parade-interviews-and.html
PRESS RELEASE 23rd February 2012
The Sydney Mardi Gras Parade will be shown online, in high definition on, SGLMG’s new dedicated website mardigrastv.org.au , powered by Optus, making the world- famous Parade accessible to a global audience for the first time ever.
This is a game changing opportunity for SGLMG and Optus to transform Sydney Mardi Gras 2012, and deliver a digital experience to the world. The Sydney Mardi Gras festival will be showcased to a world-wide audience, for the first time at mardigrastv.org.au. The 2012 Sydney Mardi Gras festival is already shaping up to be extra exciting. SGLMG along with strategic partner Destination New South Wales are bringing pop star Kylie Minogue to Sydney to share Sydney Mardi Gras so it is sure to be a show stopper of a year. Mardigras will feature exciting content from the three- week festival, high profile artist interviews, official K25 celebrations with Kylie Minogue, and behind-the-scenes highlights that will capture the heart, celebration and soul of Sydney Mardi Gras. Additionally, a special one-hour package of Mardi Gras Parade, will be available to watch from 7.30 pm on Sunday 4 March on mardigrastv.
mardigrastv.org.au will be live from Monday 27 February bursting with competitions, compelling stories and exciting content. You can also access mardigrastv anywhere, anytime, on any device if you want to see all things Mardi Gras on the run! There is no cost to and no log-in requirement to access mardigrastv.org.au. This is on demand, available anytime, anywhere with internet connection.
“We are ecstatic that this partnership between Sydney Gay and Lesbian Mardi Gras and Optus provides us with an amazing opportunity to share our LGBTQI Parade with a wider audience,” says SGLMG CEO Michael Rolik. “The digital medium is in-line with current viewing trends and means that people from small regional towns in Australia through to the biggest cities in the world can share in the unmatched excitement that comes with Parade. It will allow our community’s diversity and unified message of equality to shine across the world and we couldn’t be more pleased.” Located at www.mardigrastv.org.au, the website will allow visitors to instantly access the Parade package the day after the Parade has finished without the need to register or log into the site. This will be live on Sunday March 4th at 7.30pm (EST) “Sydney Gay and Lesbian Mardi Gras has enjoyed a great relationship with Optus over the past few years,” says Rolik. “From a time where the company’s gay and lesbian employees marched in the Parade on foot through to the company’s Wizard of Optus float last year. They have been a great supporter of our organisation, and this partnership further cements that.” Michael Smith, Managing Director, Optus Consumer said, “We are excited to be bringing the world renowned Sydney Mardi Gras to the world stage for the first time.
“This unique opportunity is an example of how Optus continues to innovate by bringing exciting digital content to our customers through a range of devices and platforms. It builds on our digital partnership with the ARIAs, which saw us bring exclusive behind the scenes content to our customers via mobile, as well as our digital partnership with Football Federation Australia.”
www.mardigrastv.org.au will remain online and active for some time after the Parade so audiences who missed out on the first screening can relive all the excitement that is uniquely Sydney Mardi Gras any time.
The digital rights partnership and mardgrastv concept was developed by Sydney Mardi Gras’ sponsorship agency, mixitup, a independent brand entertainment company.
